wind energy generation

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Energy companies like Lundin Energy formerly Lundin Petroleum, face challenges achieving their revenue targets due to the influx of new players in the market and customer switching to other alternatives or vendors. They have to rethink how to market their brands best to continue being profitable and withstand the tough competition.

One effective way to remain profitable is to keep their customers from switching to competitors because maintaining existing contracts is more valuable than getting new customers. Besides, netting new customers is an expensive undertaking than retaining existing ones.

Below are tips on how energy companies can market their brands:

Personalized Marketing

This is individualized marketing or one-to-one marketing, where the businesses optimize data and technology to understand customer consumption and buying trends. And with the insights, they can deliver tailored communications and products to the existing and prospective customers. The energy companies can employ personalized marketing in customer acquisition and even go beyond to use it for up-selling, cross-selling, and retaining the customers.

Using Social Media

social mediaNo serious business can afford to ignore social media’s potential when it comes to reaching customers since these platforms are the biggest marketing grounds in terms of users globally. Billions of people are using Facebook, Twitter, Instagram, LinkedIn, and other social networks. To use these platforms, energy companies need to create business pages and profiles, develop unique design patterns for posting to be consistent, choose an appropriate writing tone, and target the buying decision-makers with sponsored ads. Additionally, the business must ensure they have insightful and professional posts and do all possible to make the posts visually appealing by using images, attractive fonts, and colors.

Maintain an Updated Website

maintain an updated websiteThe assumption is that no business worth its name has no website in the current time when most transactions are shifting to online via websites and social platforms. After having a company website up and running, the next critical thing is to ensure it is updated regularly and all the necessary details are provided.

You do not want a customer to check how they can reach you, but there are no contact detail or means to communicate with the company and such things. Also, the site should be optimized for search engines to be easily visible by prospective customers searching for the products that they sell.

Email Marketing

While email marketing seems to have been overtaken by social media marketing and other strategies, it is still effective for reaching corporate clients. You can use email marketing platforms to send emails in bulk to potential customers and current ones, informing them of great deals and other offers.…

marketing

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Digital Marketing plays a massive role in how successful your business’s brand awareness is in a world where a screen always occupies eyes. Integrating a multichannel approach is vital, as organizations evaluate the return on investment for building a great website, curating an engaging social presence and running ads online. If you are looking to upgrade your company to the online platform, consider hiring JCan & Co., which helps small businesses attract plenty of customers.

Attempting to run your marketing in-house can be overwhelming when there are many other immediate aspects of the company that require your attention. Reaching to experts that report campaign performance periodically is a decision countless organizations have come to when weighing the merits and associated costs attributed to digital marketing. A digital marketing agency can benefit your company in several ways, and here is how:

Reliability and Accountability

The right digital agency is going to be both reliable and accountable. Authenticity means you can call up your strategist and have a chat about what is going on with your numbers or ask about updating your current strategy. It means you get to hear back from your agency swiftly, you trust and rely on them to know about and use the best strategies, and you get the general feeling that they are there for you. On the accountability side, you have got someone accountable for your digital marketing strategy and the numbers behind it. If you are losing steam in organic search, for instance, it is your agency that has the answer as to why it is happening. If a paid ad fails to bring in the customers, you thought it would, and your agency is accountable.

Advanced Technology

Google designates individual firms as Google Partners when those agencies manage a high level of ad spend for customers and adhere to their policies. Working with an agency that knows Google’s tools is an indication that they stay up-to-date with significant industry changes that could affect your company’s presence online. An experienced digital marketing agency can recommend security upgrades to help prevent hackers from gaining access to your website.

Increased Productivity

By hiring a digital marketing agency, your organization can focus on putting more effort and time into other areas that keep the company going. Utilizing a digital marketing agency effectively also increases the productivity of your employees as they would not have to check and iterate on campaign tactics for optimized results constantly.…

3r4s business

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As far as business success is concerned, you need to focus your resources and time on sales growth. Although that is very important, it is inadequate. For sustainable profit and growth, you need to spread your efforts across. This means that you create some improvements in different areas of business. This is the best formula for sustainable growth and profit. The following are things to do:

Planning

w33 planning 5g26Having a 100-page plan is not necessary. However, you should have clear, measurable goals with certain actions to undertake to achieve your goals. Write down your goals and have a simple action plan that offers you clarity and focus. Therefore, take your time and write down the expected results what the actions to be undertaken to make that happen.

Products and services

Have you ever thought about the various services and products you offer? Is it only about the price you are charging? Which products or services are more profitable? What products that generate more sales? Do your products meet the requirements of target customers or they require a facelift? Remember that customer needs, competition, and technology change over time. Ensure your services and products keep up.

Revenue/promotion

As you probably know, sales do not just open. Therefore, what do you do to attract new customers? How can you make your existing ones coming back? A lot of owners associate promotion with the marketing only for new customers. There is a need to invest resources in the current customers. Ensure your plans include tactics to convert your existing customers into fans who can spend more and refer others to your business.

Processes

r556y business processesStandardizing and streamlining processes makes operations easier, effective, and efficient. Moreover, they are vital to increased profitability. When planning for next year, ensure systematizing of business operations a priority. You can start with some and focus on those that increase sales, fix problems, and save your time.

Personal development

When you improve and grow, so does your business. As you know, knowledge is power. This also translates to income or earnings. It does not need a lot of money or time, but rather a commitment to building and learning skills. It is advisable to work with a business coach or mentor. He or she can find hidden opportunities, accountability, and offer shortcuts to results.…